If you’re a new business owner, a creative entrepreneur, or unfamiliar with what’s going on in search engine optimization, SEO can seem intimidating.
After all, it’s your small business wrestling to get to the top of Google search engine results.
But it doesn’t have to be that way. If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.SEO Isn’t Just for the Big Companies
It may seem like all you see in Google search results are bigger brands, but that doesn’t mean that SEO is only for huge companies.
Small businesses and creatives can benefit from small steps toward SEO, too.
The perception that SEO is only for the “big guys” also creates the misconception that it has to be expensive and time-consuming – and it absolutely doesn’t have to be.
Most creatives’ sites are not as complex and cumbersome as those of household brand names – and that’s a benefit to your website.
Take the small, inexpensive steps toward SEO on your site, and you’ll reap the benefits for a while to come.Don’t Wait to Implement SEO Best Practices
Many entrepreneurs, SMBs, and creatives think that they’ll build their businesses first and work on SEO later. However, SEO isn’t just a “one and done” type of deal.
Just how you have to make weekly additions and adjustments toward social media, email, and other marketing channels, SEO requires small, consistent efforts.
It doesn’t have to be time-consuming, though. Find one hour a week to dedicate to your site’s SEO and use what you know about SEO as the foundation for your other marketing efforts, and you’ll be on a path to success.
The key is to start now.Where Should You Focus Your SEO Efforts?
When you’ve never worked in SEO before, it can be hard to know where to start.
Here’s a quick guide for creatives to focus your SEO efforts, learn the basics, and grow your business through search engine traffic:1. Mobile Responsive Site
Google implemented what’s called “Mobile-first indexing” about a year ago. This is just a fancy way to say that the way Google looks at your site is as if Google is on a mobile phone.
Essentially, your site should adjust itself based on the device that your website visitor is on.
If you’ve ever searched for something on your phone and clicked on a site only to have to zoom in and out with your fingers on a small screen – you’ve probably been to a site that does not adjust based on the device.
The Yale Art website is a great example of this (on purpose, it seems, as anyone with a Yale ID can edit the site design). You can see the navigation on the side is too small to actually see much less click on a mobile device. The actual text is also too small to read.
Source: togel online via pulsa